The Bahamas Financial Services Board (BFSB) is undertaking a search to identify three Ambassadors who exemplify the personality of the “Bahamas Advantage”, its new branding programme for the financial services industry.

*“BFSB promotes The Bahamas brand throughout the world. The BBA programme allows us to identify faces in our industry who exemplify our brand characteristics,”* said Wendy Warren, BFSB’s CEO and Executive Director. She further explained that “*BBAs are identified through the support and acknowledgement of other industry colleagues.”*

The characteristics include a brand personality that is wise, respectful, cosmopolitan and hospitable; that looks distinguished, corporate and welcoming; and a brand voice that makes the consumer feel welcomed, confident, reassured and impressed.

Nomination forms for the Bahamas Brand Ambassador programme are available from BFSB and must be submitted by November 16th. Individuals who are nominated for the competition must be an employee of a BFSB member firm; must have at least two years experience in the financial services industry; and must have a signed letter of approval from their manager or supervisor to be entered into the competition.

The picture and a brief profile of the nominees will be posted on [Facebook](!/pages/Bahamas-Advantage/128057093959511?sk=wall). The list of finalists will be determined by the number of likes received by December 16th, 2011.

By way of a one minute video, each of the finalists will be required to indicate why he/she is an ideal candidate to be a Bahamas Brand Ambassador. A BFSB screening committee will review the video presentations to determine the three individuals selected as Bahamas Brand Ambassadors.

These three winning ambassadors are eligible to win prizes such as round trip tickets to anywhere Bahamasair flies, a complimentary stay at the British Colonial Hilton Hotel or the Sheraton Nassau Beach Resort and, for the overall winner, an iPad from the Association of International Banks and Trust Companies in The Bahamas (AIBT) and an all-expenses paid trip to Abaco for BFSB’s International Business & Finance Summit (IBFS) in February 2012.