International Advertising /Media Relations

Despite the constraints of a limited budget, BFSB targeted several small, but key publications during 2000, a presence in which provided significant reach to intermediaries who typically refer business to The Bahamas. As the publications were generally small, cost of advertising was relatively inexpensive. But, as they were directed to specific professional groups, such as lawyers, advertising in them was thought to be effective. BFSB placed advertising insertions in the following publications:

-ICFA Offshore Centres Handbook
-International Money Marketing [2]
-In Brief [2]
-International Wealth Management[4]
-Trust and Trustees

Media Relations / Editorial Placements

During the year, again in an effort to optimize market reach with limited resources, BFSB directed its media relations activities toward specialist publications favored by intermediaries such as trust and estate practitioners, lawyers and other industry specialists. Efforts were directed to such industry publications, with articles, special Bahamas sections and bye-lined submissions appearing in:

-Financial Times Survey – Caribbean /Atlantic Financial Centres
-OFC Report 2000
-Offshore Financial Review
-Trust & Trustee
-Professional Advisors Guide to International Offshore Centres
-Offshore Finance Review (Canada)
-ICFA Offshore Centres Yearbook
-International Trust Yearbook 2000
-International Financial Services Centres 2000
-Investment International
-Offshore Investment

Special reports, which had been planned for more costly and larger circulation publications, such as the Financial Times and L’Agefi, were rescheduled to 2001.

(Extract from Year-End Report to Members As Presented by Barry J. Malcolm, CEO & Executive Director)